⏱️ The 3-Second First Impression Test First Notice | Orange Circle Imagine someone discovers your business for the very first time. They haven't visited your website. They haven't read your brochure. They don't know your products or services. The very first thing they notice is your logo. Within just a few seconds, they begin forming opinions about your business. Is it professional? Can it be trusted? Does it look modern? Is it memorable? That's why a logo is much more than a